Digital Platforms and Value Creation: A Viewpoint and Pointers for Future Research

Highlights Of Previous Digital Platforms Research

Digital platforms related to value creation is quite scanty; research platform development issues dominate the area. The focal issues are in two groups; the first concerns the creation of digital platforms, while the other concerns the growth of digital platforms. On the one hand, studies that fall in the first group report on how some digital platform was created. Some researched platforms include those for robotics design (Keating & Oxman, 2013), software copy protection and digital rights management (Bahaa-eldin & Sobh, 2014), prescription of custom-made insoles (Mandolini, Brunzini, & Germani, 2016), personalised advertising (Athanasiadis & Mitropoulos, 2010), and a digital soil mapping (Jiang et al., 2016). A few studies have also sought to identify user requirements and system requirements and evaluation criteria for digital platforms. For instance, while user requirements, architecture and functionality were identified for a NeuroIS experimental platform called Brownie (Adam et al., 2017), an evaluation criterion for digital music service platforms has also been proposed (see Lin, Shih, Tzeng, & Yu, 2016).