Digital Platforms Focused on Audiovisual

Digital Platforms Focused on Audiovisual

Narce Dalia Ruiz
Copyright: © 2021 |Pages: 22
DOI: 10.4018/978-1-7998-4930-8.ch015
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Audiovisual production involves a list of specific processes for its creation. These processes are tightly linked to literature, music, and other minor arts. They are also interrelated to technology. Examples of this are image capture devices, sound editing consoles, and special effects software. Consumption, distribution, and even the filmmaking process have been profoundly transformed by technology, but how work teams are formed has not. This study is focused on finding out how in an interconnected society, the intelligence of the mass and the proposals of strangers, can find their way to a collaborative production with people interacting through the internet. A first approach is to know which platforms proliferate on the Western hemisphere, spanning across Europe and America, through the participation in audiovisual production forums, interviews with industry professionals, visits to film festivals markets and performing an online census.
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In a text published in 2017 by Sharing Spain, a collective called Adigital made a distinction of five types of users:

  • User: It will be any natural or legal person, who registers on the platform and interacts with other registered people.

  • Consumer: It will be the type of user that relates to professionals on the platform. The protection of the legal regime of consumers and users will apply.

  • Supplier: It will be the type of user that takes advantage of the platforms of the new models as an additional sales channel, in addition to the traditional ones. Commercial regulations will apply and must comply with the legal regime of consumers and users.

  • Professional: It will be the type of user that carries out one or several activities or provides one or more services for profit and in a habitual way through one or several platforms. The same user may be professional in one area and not professional in another.

  • Non-Professionals: It will be the type of user that carries out a non-profit activity or commercial intention, through one or several platforms and with the sole intention of sharing an underused asset, its knowledge or its time and the costs associated with the activity in question The same user may be non-professional in one area and professional in another.

Also, the text of Sharing Spain describes the type of relationships that exist between these users:

  • P2P: Relationships that occur from private to private. In this type of relationship, users of any side find the civil legal regime applicable and there is no obligation to comply with the regulations for the protection of consumers and users.

  • P2B: Relationships that occur from private to professional. We understand that the professionalization of the provider should be excluded, but not its profit motive.

  • B2C: Relationships that occur from professional to consumer. In this relationship, there is no longer a peer as there is a traditional asymmetric relationship between entrepreneur and consumer. It does not imply that it is only for profit, since, for example, in a time bank a B2C relationship could be given with consideration in time.

  • B2B: Relationships that occur from professional to professional. In this type of relationship, the non-profit B2B option must not be ruled out, and the commercial legal regime will be applicable.

Key Terms in this Chapter

Collaborative: Produced or conducted by two or more parties working together.

Census: Count of elements on which observations are made.

Digital Platform: Refers to the software or hardware of a website allowing for the interaction of its users.

Data-Driven: Determined by or dependent on the collection or analysis of data.

Ecosystem: Relates to the way that all these different creation agents live in close proximity to each other and how they interact with each other.

Audiovisual: Equipment and materials involve both recorded sound and pictures.

Economy: It assumes there is medium of exchange, which in the modern world is a system of finance. This makes trade possible.

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