Digital Transformation and Environmental Management Applications: Approaches Used for Value Creation in the White Goods Industry

Digital Transformation and Environmental Management Applications: Approaches Used for Value Creation in the White Goods Industry

Yasemin Hancıoğlu
DOI: 10.4018/978-1-7998-1125-1.ch024
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Today, when determining competitive strategies, businesses should consider environmentally-sensitive approaches and Industry 4.0. The fact that the world is increasingly affected by environmental negativities leads businesses to adopt green thinking. Increasing the orientation of the businesses to green is possible with the concentrated roles of all business functions. In this study, it was determined how much of the Industrial 4.0 approach of the White Goods sector in Turkey was adopted. In addition to this, it is examined how much they integrate the approaches that aim to minimize the harm to the environment to their enterprises in order to create an effective management system. As a result, it can be said that environmental awareness has been formed in the leading enterprises of Turkey such as Arçelik and Vestel and that developments in the world have been followed and tried to be integrated in the name of Industry 4.0.
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Digital Transformation

Digitalization in industry is a result of decades of evolution in industry, and it has been named in the same years in two different advanced industrial countries. This paradigm shift in the industry was first launched in the USA in 2010 with the names of Smart Manufacturing and in Germany in 2011 with the names of Industrie 4.0. Although manufacturing is promoted by names, digitalization covers all sectors of the economy and all aspects of our daily life (Ulusoy, 2018).

Key Terms in this Chapter

Internet of Things: Objects with a digital network and internet have a virtual identity and communicate with the environment in a physical and social context.

Green Management: It is the organization process in which environmental targets and strategies are fully integrated into the operation in order to gain competitive advantage through waste disposal, sustainability, continuous learning and social responsibility.

Green Marketing: It is all kinds of marketing activity that aims to meet the consumer demands and requirements and pay attention to the minimum damage to the environment.

Smart Factory: It is a production facility that uses software, modeling, Internet of objects, large data and other automation in order to optimize the manufacturing process.

Green Innovation: The creation of new and competitive products, services, processes, procedures and systems designed to use natural resources at a minimum level and to provide better quality of life on behalf of all.

Environmentally Conscious Business: It is an understanding that aims to minimize the harm to the environment, especially in production, management and decision-making processes while maintaining the activities of the enterprises acting with an environmentalist approach.

Green Accounting: The accounting of financial works that are carried out on issues such as environmental protection, environmental pollution prevention studies, environmental investments in cases where businesses are responsible for the environment.

Green Financing: Financing products and services with more appropriate opportunities for use of products that are nature friendly or less harmful to nature. Considering environmental risks in investment decisions.

Industry 4.0: Digitalization, internet, information and communication, automation sector developments as a result of the interaction with each other to move forward and reflect these developments in production processes.

Green Human Resources Management: It is the use of human resources policies in order to increase the effective and efficient use of internal resources.

Green Supply Chain Management: It is the system where recycling is possible where waste is reduced and reused.

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