Digital Transformation and Organizational Culture: A Sociological Examination of Employee Interactions in Modern Workplaces

Abstract

Digital transformation is revolutionizing the organizational landscape by integrating advanced technologies such as artificial intelligence (AI), the Internet of Things (IoT), and cloud computing. This chapter examines the sociological impact of digital transformation, focusing on its influence on employee interactions and organizational culture. It explores how these technologies reshape communication hierarchies, decision-making processes, and workplace norms. By combining qualitative and quantitative methods, this research reveals the profound shifts in cultural dynamics, highlighting both the opportunities for enhanced collaboration and the challenges of information overload. These insights offer valuable guidance for leaders navigating digital integration.