Disentangling the Cultured Meat Industry: Emerging Trends Through Topic Modeling

Disentangling the Cultured Meat Industry: Emerging Trends Through Topic Modeling

Carla Caterina Fullone (Catholic University of the Sacred Heart Milan, Italy), Maryia Zaitsava (University of Cagliari, Italy), and Elona Marku (University of Cagliari, Italy)
Copyright: © 2025 |Pages: 32
DOI: 10.4018/979-8-3693-8542-5.ch013
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Abstract

As with all emerging industries, cultured meat (CM) can create not only opportunities but also issues that can either support or restrict its full potential. This study aims to explore the latent structure and trends shaping the CM emerging industry development. Using a topic modeling approach on a dataset of 5,519 newspaper articles published from 2010 to 2022, we identified six topics: (1) Environmental sustainability, (2) Healthy food and diet, (3) Research, technology, and market Development, (4) Production process, (5) Consumers' perceptions and acceptance, and (6) Regulatory challenges and governmental oversight. CM is discussed from diverse points of view, such as technology, regulatory issues, sustainability, or consumer attitudes, with shifts in interest and focus over time. This chapter contributes to the literature by mapping the evolving discourse around cultured meat and offers insights for industry leaders and policymakers to navigate this emerging industry.
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