Disrupting Marketing: Content Creation With Generative AI Applications

Abstract

Generative AI is transforming content creation by revolutionizing marketing technology. This chapter examines the role of AI in enhancing efficiency, personalization, and engagement in marketing campaigns. It details the evolution of machine learning, generative AI, and natural language processing while identifying the methods by which each can be used to create content. Case studies and survey data are shared to highlight AI's benefits and ethical challenges. The chapter also discusses the importance of AI literacy and the role of marketing education. Lastly, insights into the future of content creation and marketing technology are explored while a possible evolution of AI is presented.