MLA
Lu, Iuan-Yuan, and Chao-Ching Wei. "Disruptive Product Strategy for Industry First Mover: A Bottom-Up, Low-Cost Innovation Model." Disruptive Technologies, Innovation and Global Redesign: Emerging Implications, edited by Ndubuisi Ekekwe and Nazrul Islam, IGI Global, 2012, pp. 63-80. https://doi.org/10.4018/978-1-4666-0134-5.ch005
APA
Lu, I. & Wei, C. (2012). Disruptive Product Strategy for Industry First Mover: A Bottom-Up, Low-Cost Innovation Model. In N. Ekekwe & N. Islam (Eds.), Disruptive Technologies, Innovation and Global Redesign: Emerging Implications (pp. 63-80). IGI Global. https://doi.org/10.4018/978-1-4666-0134-5.ch005
Chicago
Lu, Iuan-Yuan, and Chao-Ching Wei. "Disruptive Product Strategy for Industry First Mover: A Bottom-Up, Low-Cost Innovation Model." In Disruptive Technologies, Innovation and Global Redesign: Emerging Implications, edited by Ndubuisi Ekekwe and Nazrul Islam, 63-80. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-4666-0134-5.ch005
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