Do Female Entrepreneurs Lead With Emotions?

Do Female Entrepreneurs Lead With Emotions?

Büşra Müceldili (Gebze Technical University, Turkey)
Copyright: © 2018 |Pages: 22
DOI: 10.4018/978-1-5225-5112-6.ch004

Abstract

The importance of emotions has been recognized in the entrepreneurship literature recently. In this chapter, the author sheds light on positive/negative emotions and their consequences and unexpected outcomes in aspect of female entrepreneurship. Moreover, the study focuses emotional contagion among entrepreneur and employee. By interviewing three successful women actors in Turkey entrepreneurship ecosystem, the author discovered that for new venture management, emotions are inarguably important, specifically opportunity recognition and surviving venture growth phases. The results of the study will help key players in the society, for example, entrepreneurs, academicians, and practitioners. The results of the study need to confirm empirically in future studies.
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Introduction

Traditionally, in most societies entrepreneurship is perceived as a male dominated field, on the contrary there is dramatic growth and participation in women entrepreneurship all over the world. The important role of women entrepreneurship in economic and societal growth has attracted many researchers and practitioners. In this respect, researchers have paid increasing attention to the concept of women entrepreneurship (e.g. Scoot,1986; Ahl,2006). Nevertheless, most studies have discussed or investigated the concept of woman entrepreneurship in aspect of behavioral intentions, income, education and scholars have investigated the differences among gender in aspect of financing, networks and social capital, growth and performance (Bruin et al.,2007), however the differences about emotions are nascent; few studies have suggested the role of emotions. Indeed, organizational and management scholars give attention to emotions since Hochschild (1983)’s major study about emotions. Especially, in new product or new service developments and uncertainty environments the role of emotions is curious (Akgun et al.,2009). As Baron (2008) noted, entrepreneurship is different from other work context because there is huge uncertainty in this context. Additionally, Cardon et al. (2012) stated that entrepreneurship is an emotional process. For example, Cardon et al. (2005) and Baron (2008) emphasized the important role of positive emotions (i.e. passion) in entrepreneurship context. Specifically, under the positive organizational scholarship umbrella, passion is argued as a positive state and defined as a positive and intense feeling for activities (Perttula and Cardon,2012) in entrepreneurship context. From the entrepreneurship perspective passion for inventing, passion for founding and passion for developing is discussed among scholars and the positive effects of passion are argued for example; motivating employees, strengthen creativity, finding resources from investors and seeing opportunities.

Beside the important role of positive emotions in entrepreneurship literature, negative emotions influence the entrepreneurial process. For example, fear and anger have different negative effects on this process and like positive emotions, negative emotions have different effects among men and women entrepreneurs. For example, Wagner (2007) noted that fear of failure influences women much more than men and causes barrier to entrepreneurship and provide differences in the rate of new business creation among men and women.

Furthermore, the study also investigated the role of emotional contagion -which indicates “a process in which a person or group influences the emotions or behavior of another person or group through the conscious or uncoscious induction of emotion states and behavioral attitudes” (Schoenewolf, 1990: 50)- in entrepreneurship literature. Barsede (2002) emphasized the role of emotional contagion for changing individual’s moods and influencing other’s emotions and behaviors. It is important to note that emotional contagion is reciprocal. While entrepreneur may affect individuals, individuals may trigger entrepreneurs for developing new products and services. Hence, the transfer of emotions among entrepreneur and employee is crucial in new venture management.

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