Dynamic Analysis of UTAUT: The Case of Microsoft Project Management Software

Dynamic Analysis of UTAUT: The Case of Microsoft Project Management Software

Wejdan Abualbasal (Yarmouk University, Jordan), Emad Abu-Shanab (Yarmouk University, Jordan) and Heba Al-Quraan (Yarmouk University, Jordan)
DOI: 10.4018/978-1-5225-5201-7.ch031
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The technology adoption domain is rich with studies that utilized a cross-sectional snapshot of subjects' perceptions regarding the adoption of new technology. This research tried to implement a longitudinal study that took three measures within 4 months to estimate the influence of time and experience on students' perceptions. The study adopted a modified version of the Unified Theory of Acceptance and use of Technology (UTAUT) with effort expectancy, performance expectancy, facilitating conditions, and locus of control predicting the intention to use Microsoft Project. Results supported the UTAUT and its prediction. Also, this study fitted two types of dynamic research typologies (learning curve and equilibrium circles) to the UTAUT relationships and across time.
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2. Literature Review

The unified theory of acceptance and use of technology (Venkatesh et al., 2003) is one of the famous theories of technology adoption. It included four predictors and four moderators. The study published in 2003 and tried to sum most known theories of technology adoption at that time into these four predictors. The following section will review the history of technology adoption models followed by a section on the UTAUT.

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