Dynamic Control Mechanisms for User Privacy Enhancement

Dynamic Control Mechanisms for User Privacy Enhancement

Amr Ali Eldin (Accenture, The Netherlands)
Copyright: © 2012 |Pages: 23
DOI: 10.4018/978-1-61350-323-2.ch306
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Despite the expected benefits behind context-awareness and the need for developing more and more context-aware applications, we enunciate that privacy represents a major challenge for the success and widespread adoption of these services. This is due to the collection of huge amount of users’ contextual information, which would highly threaten their privacy concerns. Controlling users’ information collection represents a logical way to let users get more acquainted with these context-aware services. Additionally, this control requires users to be able to make consent decisions which face a high degree of uncertainty due to the nature of this environment and the lack of experience from the user side with information collectors’ privacy policies. Therefore, intelligent techniques are required in order to deal with this uncertainty. In this chapter, the auhtors propose a consent decision-making mechanism, ShEM, which allows users to exert automatic and manual control over their private information. An enhanced fuzzy logic approach was developed for the automatic decision making process. The proposed mechanism has been prototyped and integrated in a UMTS location-based services testbed on a university campus. Users have experienced the services in real time. A survey of users’ responses on the privacy functionality has been carried out and analyzed as well. Users’ response on the privacy functionality was positive. Additionally, results obtained showed that a combination of both manual and automatic privacy control modes in one approach is more likely to be accepted than only a complete automatic or a complete manual privacy control.

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