Dynamic Pricing Based on Net Cost for Mobile Content Services

Dynamic Pricing Based on Net Cost for Mobile Content Services

N. Srikhutkhao (Kasetsart University, Thailand)
Copyright: © 2007 |Pages: 7
DOI: 10.4018/978-1-59904-002-8.ch038
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In the past few years, the mobile phone’s performance has increased rapidly. According to IDC’s Worldwide Mobile Phone 2004-2008 Forecast and Analysis, sales of 2.5G mobile phones will drive market growth for the next several years, with sales of 3G mobile phones finally surpassing the 100 million annual unit mark in 2007. Future mobile phones can support more than 20,000 colors. With the advancements in functionality and performance of mobile phones, users will use them for all sorts of activities, and that will increase mobile content service requests. Currently, the pricing of mobile content service is up to each provider; typically they implement a fixed price called a market price because the providers do not have a formula to estimate the price according to the actual cost of their services. This article proposes a dynamic pricing model based on net cost for mobile content services.

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