MLA
Chen, Ye-Sho. "E-Business and Big Data Strategy in Franchising." Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship, edited by Mehdi Khosrow-Pour, D.B.A., IGI Global, 2019, pp. 130-142. https://doi.org/10.4018/978-1-5225-7766-9.ch011
APA
Chen, Y. (2019). E-Business and Big Data Strategy in Franchising. In M. Khosrow-Pour, D.B.A. (Ed.), Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship (pp. 130-142). IGI Global. https://doi.org/10.4018/978-1-5225-7766-9.ch011
Chicago
Chen, Ye-Sho. "E-Business and Big Data Strategy in Franchising." In Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship, edited by Mehdi Khosrow-Pour, D.B.A., 130-142. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-7766-9.ch011
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