E-Commerce and the Evolution of Consumer Behavior

Abstract

E-commerce has revolutionized consumer behavior, reshaping interactions between businesses and customers. This study explores online shopping patterns, focusing on factors like convenience, personalization, and accessibility. Using quantitative data and case studies, it highlights the role of digital marketing strategies, such as targeted ads and personalized recommendations, in fostering loyalty. The research also examines cross-border e-commerce, addressing cultural adaptation and regulatory challenges, and emphasizes the importance of sustainability in consumer choices. Emerging technologies like AI and big data are shown to enhance customer experiences. The study concludes that aligning strategies with consumer needs is key to thriving in the digital market.