E-Commerce in India: Evolution and Revolution of Online Retail

E-Commerce in India: Evolution and Revolution of Online Retail

Prateek Kalia, Navdeep Kaur, Tejinderpal Singh
Copyright: © 2016 |Pages: 22
DOI: 10.4018/978-1-4666-9921-2.ch005
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Abstract

This chapter uniquely reports origin of e-commerce and holistic present scenario of online retail in India. Desk research and extant review of literature from reliable market research reports, books, journals and web has been done to decipher internet penetration, evolution of e-commerce and present scenario. Study observed that India is third largest country in terms of internet users. India will drive e-commerce in Asia pacific region after China and Indonesia. Reasons hampering India from finding place in global retail e-commerce index are also put in foreground. Sequential events leading to growth of different types of e-commerce in India are delineated into two waves to understand the evolutionary process. Out of total non-travel B2C e-commerce, online retail holds significant fifty percent share and its prospects for future growth are extremely positive. Businesses and researchers will find this chapter useful to devise future strategies to win and sustain e-commerce market in India.
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Internet Penetration: World Vs. India

From 1% in 1999, internet penetration has reached 40% of the world population in 2014. Landmark of first billion internet users was reached in 2005, second in 2010 and third is expected by end of 2014. Global internet users by per year since 1993 are mentioned in table 1.

Table 1.
Internet users in the world
YearInternet UsersUsers GrowthWorld PopulationPopulation GrowthPenetration (% of Pop. with Internet)
201429252493557.9%72437841211.14%40.40%
201327122395738.0%71621194301.16%37.90%
2012251161552310.5%70800724201.17%35.50%
2011227246303811.7%69979987601.18%32.50%
2010203425936816.1%69161834801.19%29.40%
2009175233317812.2%68347219301.20%25.60%
2008156206759413.8%67536492301.21%23.10%
2007137304054218.6%66731059401.21%20.60%
2006115750006512.4%65932279801.21%17.60%
2005102971790613.1%65140946101.22%15.80%
200491006018016.9%64357056001.22%14.10%
200377855568017.5%63579917501.23%12.20%
200266266360032.4%62808538201.24%10.60%
200150060924021.1%62041470301.25%8.10%
200041342519047.2%61277004301.26%6.70%
199928086667049.4%60514780101.27%4.60%
199818802393055.7%59753036601.30%3.10%
199712075831056.0%58986883401.33%2.00%
19967743386072.7%58210167501.38%1.30%
19954483890076.2%57418224101.43%0.80%
19942545459079.7%56610863501.47%0.40%
19931416157055788651100.30%

Source: Internetlivestats.com, 2014

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