E-Commerce in Logistics and Supply Chain Management

E-Commerce in Logistics and Supply Chain Management

Yasanur Kayikci (Turkish-German University, Turkey)
Copyright: © 2018 |Pages: 11
DOI: 10.4018/978-1-5225-2255-3.ch466
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Abstract

As the electronic communication and digital information continuous to grow with extensive popularization and application of Internet technology, social economy is experiencing a fundamental change. The new economy of e-commerce solutions and global trade have forced companies to redefine their corporate strategies and to redesign their business models. E-commerce is bringing extensive growth and a landscape of continuing change in managing logistics and supply chain operations. This chapter describes the e-commerce and the evolution of logistics and supply chain and trends of e-commerce in logistics and supply chains. It gives the discussion on the integrated e-commerce and e-commerce logistics and finally, it ends with future research directions and conclusion.
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Background

The rapid growth of e-commerce is being related to economic development and often been cited as a driver of economic growth. E-commerce is also touted as a powerful medium through which developing economies can exploit the potential of global markets. Today, e-commerce in developed economies represents the latest leader of chance in physical distribution network and SCM, whereas in developing economies, e-commerce market is still in its infancy but it is expanding and becoming integral part of commercial life. This field evolved substantially over the past four decades and continues to grow today. In the early days, low prices and convenience were the driving forces for e-commerce, but today, e-commerce retailers (also known as e-tailers) are catering to every kind of shopping experience, service and product. Presently, it remains the case that as the gross revenue earned from e-commerce is increasing year on year from nascence to critical mass, most transport service providers (TSP) or retailers, particularly multi- and omni-channel retailers, are only starting to realize what this will bring to their retail logistics and physical distribution network infrastructures and what role they can have within. So much as, today e-commerce has become a complementary retail touch point for the traditional brick-and-mortar retail.

Key Terms in this Chapter

Omni-Channel: Omni-channel involves providing a seamless, consistent and complementary customer shopping experience across all interaction channels like in store, on the web, and on mobile devices.

E-Commerce: E-commerce refers to conducting business communication and transactions over networks and through computer technology or buying and selling goods and services (also known as e-business), and transferring funds through digital communications.

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