E-Design and E-Development of Real Estate Services in Russia

E-Design and E-Development of Real Estate Services in Russia

Svetlana Muminova (Russian State University for Tourism and Service, Russia) and Yuri Kopylov (Russian State University for Tourism and Service, Russia)
DOI: 10.4018/978-1-4666-9489-7.ch034
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Abstract

This chapter analyzes the application of E-Design and E-Development in real estate service management in Russian Federation. It includes five levels; each describes respectively the business management ability levels for real estate services of different levels of maturity. Through the application of the model, it indicates that E-Design and E-Development can help to continue upgrading the management capacity of real estate services using cloud computing and service delivery options for real estate technology solutions. The chapter shows why the first step is to gain a good understanding of how the technology solution will help to manage operational activities, control costs, and reduce risks. The results obtained in chapter - scientific, practical solutions and software products - form the basis of an academic discipline to design services for the real estate service in the Russian State University for Tourism and Service use by Prof. Vardan Mkrttchian last publications in IGI Global.
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Background

How do you know the quality of a product? You can pick up an iPhone, inspect the stitching on a suit, or test drive a Mercedes. But services are often intangible. You cannot hold your bank or cell phone accounts in your hand. These accounts grant you access to infrastructure, such as the ubiquitous “cloud” or the bank’s ATM network, much of which you only ever see a tiny amount of. This makes it hard for potential customers to evaluate quality. Many critical services, such as insurance and healthcare, are long-term investments in a possible future scenario. In these cases the customer does not even discover the quality of the service until long after they have paid for it, and often at the very worst moment—when disaster strikes. Services are not totally intangible, of course. A customer might not be able to hold her bank account in her hand, but she will interact with many parts of the service. The ATM card, online banking website, smartphone app, branches, staff, marketing material, and tedious security shenanigans are all tangible touch points of the service. Somebody has to design all of those touch points, and you’ve probably even designed a few of them yourself. But often they are not designed as a coherent whole. Instead each touch point channel is the domain of a different silo within an organization.

Key Terms in this Chapter

Cloud Computing: Is new method in Computing.

E-Development: Is new design method with use e-resource.

Management Capacity: Is one business in Real Estate Services.

Continuous Upgrading: Is one business in Real Estate Services.

Capability Maturity Model for Software: Is special model for Software.

Card Services: Is one business in Real Estate Services.

Real Estate Services: Is one of the most profitable businesses in the world.

E-Design: Is new design method with use e-resource.

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