East vs. West Approaches to Reporting Corporate Sustainability Strategies to the World: Corporate Sustainability Reporting: East vs. West

East vs. West Approaches to Reporting Corporate Sustainability Strategies to the World: Corporate Sustainability Reporting: East vs. West

Jensena Kaplan (Loyola Marymount University, USA) and Ivan Montiel (Baruch College - City University of New York, USA)
Copyright: © 2017 |Pages: 20
DOI: 10.4018/978-1-5225-0720-8.ch003
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Abstract

This chapter applies Hofstede's cultural dimensions to compare how companies located in Western and Eastern regions present their corporate sustainability strategies to their stakeholders. We compare ten pairs of West-East companies and find that differences in the corporate sustainability strategies they report can be related to geo-political and socio-cultural differences as described by Hofstede. Our findings can serve as a tool for companies in both regions to gain a better understanding about which sustainability initiatives are of more concern, depending on the region they operate.
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East Vs. West Approaches To Business

Previous research has addressed East-West differences in the way business is conducted. Chung et al. (2008) pointed out differences in ethical perceptions between East and West students, but went further to also identify differences in these perceptions within the three “Confucian” cultures analyzed (i.e., Japan, South Korea, and China) (Chung et al., 2008). Differences regarding moral values and the relationships with nature have also been explored. Miller (2012) stated that fundamental approaches to ethics and morality in both East and West countries are heavily influenced by the concepts of religion, ultimate truth, and the perception of the natural environment.

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