EBBSC: A Balanced Scorecard-Based Framework for Strategic E-Business Management

EBBSC: A Balanced Scorecard-Based Framework for Strategic E-Business Management

Fen Wang (University of Maryland Baltimore County, USA) and Guisseppi Forgionne (University of Maryland Baltimore County, USA)
DOI: 10.4018/978-1-60566-677-8.ch080
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Abstract

E-business is far more about strategy than technology, and the strategy of e-business is very important in today’s dynamic and competitive environment. In this article, we describe a balanced scorecard-based framework in detail and discuss its potential e-business uses. This framework enables e-business managers to plan and allocate resources more effectively and align strategic objectives with performance results. It also provides a stable point of reference for e-businesses to understand and manage the fundamental changes introduced by e-business initiatives.

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