Eco-Friendly Packaging in Fashion and Retail: Aligning Style With Sustainability

Abstract

The chapter identifies gaps in current research, particularly in developing countries, and calls for further studies on consumer perceptions, economic feasibility, and innovations in packaging materials and technologies. Future research directions are proposed, focusing on consumer trust in sustainability claims, cost-benefit analyses of eco-friendly packaging, and the development of new biodegradable alternatives. Overall, the chapter serves as a critical resource for understanding the challenges and opportunities in advancing sustainable packaging practices in the fashion and retail sectors, emphasizing the necessity of collaborative efforts to foster environmental stewardship and encourage environmentally friendly consumption habits.