Eco-Friendly Skies: Sustainable Marketing Strategies for the Aviation Industry

Abstract

Sustainable marketing promotes products and services that prioritize environmental and social responsibility. Sustainable marketing in the aviation industry is not just a trend but a necessity in the face of growing environmental concerns. The aviation industry, a pillar of global connectivity and economic progress, is under increasing pressure to address its environmental impact. The challenge is to balance the growing demand for air travel with the need to reduce carbon footprints and environmental degradation. Sustainable marketing promotes products and services that prioritize environmental and social responsibility. This chapter will cover the theoretical foundations, existing practices, and a methodology for establishing effective sustainable marketing strategies, thereby providing a road map for the aviation industry to navigate the complicated landscape of sustainability. The implications of these strategies are far-reaching, offering not only environmental benefits, but also economic gains, social goodwill, and a revolutionary impact on the whole industry.