Ecological Approach to Learning and Communication: A Novel Model of Rhetoric Communication

Ecological Approach to Learning and Communication: A Novel Model of Rhetoric Communication

Lilian Rata (University State of Moldova, Moldova), Nina Birnaz (University State of Moldova, Moldova) and Butnari Nadejda (University State of Moldova, Moldova)
DOI: 10.4018/978-1-5225-7853-6.ch010
OnDemand PDF Download:
No Current Special Offers


This chapter applies an ecological approach to learning and communication to analyze the impact of rhetoric communication on oratory competence. In the introductory section, it is analyzed the evolution and future trends of rhetoric and oratory as well as the importance of planning and management the university didactical processes from the perspectives of ecosphere, ecosystem, ecology, rhetoric situation, etc. It is pointed that in our current, globalized world, university education serves as the focal focus on verbal communication. The university education cannot escape from the pressure of their global and local environment. In the background, the authors analyze the evolution of rhetoric in accordance with general system theory and communication theory. The focus of the chapter is devoted to the development of the oratory competence. A novel model of rhetoric communication is described in detail. The chapter finishes with conclusions and future research regarding the applicability of the proposed model.
Chapter Preview


Rhetoric communication theory and practices change with each new generation. The main reason is the impact of cultural and social contexts on human's competence. Today rhetoric highlights the impact of Globalisation on learning and communication capacity of current generation. Across the globe, rhetoric theories are focused on understanding communication in this new global situation when people are shaped by their interaction with varied sources of information, by access to various cultures and people from diverse backgrounds and environments. In many instances, rhetoric communication has enabled them to think and act. New rhetoric models have to be clear articulated.

God gives us the art of speaking, and the faculty to speak in public is achieved through meticulous observation, practice, and experimentation in public of the various communication techniques. From ancient times until now, the art of speaking in public is called rhetoric. The art of composing and speaking speeches is called oratory. The person who speaks in public is called an orator. Speaking in public has the form of oratory, speech, or public discourse. Speaking in public, the orator tends to inform and convince the public to become aware of certain things or to act in a certain way.

The rhetoric is based on the universal law of communication: DIALOGUE. Rhetorical discourse involves real and imagined people and signs. There are various ways to construct the dialogue. Thus, Plato model of rhetoric describes the art of persuading an ignorant multitude about the justice or injustice of a matter, without imparting any real instruction as well as the art that leads the soul by means of words, not only in the law courts but in private companies as well. For Socrates the rhetoric is the art of enchanting the soul, persuading and seeking arguments. The rhetoric of Aristotle is based on everyday emotions, practice, and arguments. For them, rhetoric is a fundamental part of human social life.

Key Terms in this Chapter

Glossophobia: A subset of social phobia, which refers to fear of different social situations and occurs before or during the event that requires to get up and speak or to go other things in front of a group of individuals.

Persuasive Situation: Situation in which “true” is similar with “commonly accepted meaning,” used to support an argument for some view or to create or alter some facts.

Rhetoric Situation: Situation oriented on or involving events, persons and objects.

Rhetoric Communication: A model of communication based on the Aristotle s three appeals (ethos, logos, and pathos) that allow winning over the audience through motivation and persuasion. The model describes the speaker as a source of data and information focused on the audience in a specific manner, the environment and the audience as a receiver of a message.

Complete Chapter List

Search this Book: