Econometric Simulation for E-Business Strategy Evaluation

Econometric Simulation for E-Business Strategy Evaluation

Lidan Ha (Coppin State University, USA) and Guisseppi Forgionne (University of Maryland - Baltimore County, USA)
DOI: 10.4018/978-1-60566-056-1.ch044
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Effective and efficient e-business strategy development is crucial to achieve a competitive advantage in the electronic marketplace. However, e-business strategy evaluation constitutes complex and dynamic challenges for business management. This paper offers assistance for the evaluation process by applying a computer simulation that uses an econometric model delivered through a decision making support system. The major econometric simulation logic and methodology introduced here covers multidisciplinary areas and is among the first attempts to identify and establish a comprehensive, quantitative tool to support the strategy development processes of e-businesses. The authors hope to shed some lights on e-business strategy research through this paper.

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