ECORadar-Shakti: An Interactive Knowledge Base Contributing to the Greening of an Indian Megacity

ECORadar-Shakti: An Interactive Knowledge Base Contributing to the Greening of an Indian Megacity

Martin Kreeb (Potsdam University of Management and Communication, Germany), Georg Dold (Potsdam University of Management and Communication, Germany) and Hans-Dietrich Haasis (Bremen University, Institute for Production and Logistics, ISL, Germany)
DOI: 10.4018/978-1-60566-822-2.ch004
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Abstract

This chapter describes concept, design and future implementation of a knowledge based Internet portal - ECORadar Shakti India - aimed at small and medium sized enterprises of the Indian megacity Hyderabad. The portal sets out to use the simplest and most persuasive means to motivate and enable sustainability management in those enterprises that have so far taken little or no interest in this aspect of management. Hyderabad, a prime example of an emerging mega city, is a laboratory where the goal of becoming a sustainable mega city faces of difficult challenges. The intention to work towards a sustainable future will be difficult to achieve without adequate data, tools and implementation strategies. The research idea of this approach in Hyderabad was set up in a research program funded by the German Federal Ministry of Education and Research (BMBF).
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The Web-Based Ecoradar-Tool

A large variety of research has been published in the field of environmental management during the last 20 years. The problem is the conversion of this knowledge into enterprise practice. Development-target of the ECORadar-portal is to reduce the information costs of those SME enterprises, which are interested in environmental management. In order to achieve this target, a strategic Community concept of the third generation has been developed in order to build a knowledge-community in the SME sector (Kreeb 2002).

The main emphasis of the ECORadar-community is on the knowledge field and the service and project-areas. The community started as a project-community. In the beginning, ECORadar, as a classical research project, is measuring the success by certain criteria focusing on timeframe and milestones (Bullinger 2002). An additional feature is the use of a virtual project team (scientists, consultants, entrepreneurs). A virtual cooperation has been realized by establishing a specific editorship- and tele-cooperation system. These project-communities represent the preliminary stage on the way to a knowledge-community. ECORadar is a knowledge network stretched beyond the limits of individual universities and enterprises.

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