Educational Marketing: Coming Down from the Cloud Using Landing Gear

Educational Marketing: Coming Down from the Cloud Using Landing Gear

Ruth Gannon Cook (DePaul University, USA)
DOI: 10.4018/978-1-60960-074-7.ch003

Abstract

This chapter addresses the effectiveness of down-to-earth marketing efforts over cloud management in both recruitment and retention of students in educational institutions and presents some possible options for utilizing both to maximize recruitment and retention in higher educational settings.
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Mission Of The Study

The mission of the study was to garner some of the more successful lessons shared by exemplary corporate marketing executives in the hopes of translating those marketing lessons into ones that could be applied to higher education venues.

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