MLA
Hernandez, Monica D., and Sindy Chapa. "The Effect of Arousal on Adolescent's Short-Term Memory of Brand Placements in Sports Advergames." Digital Sport for Performance Enhancement and Competitive Evolution: Intelligent Gaming Technologies, edited by Nigel Pope, et al., IGI Global, 2009, pp. 313-319. https://doi.org/10.4018/978-1-60566-406-4.ch019
APA
Hernandez, M. D. & Chapa, S. (2009). The Effect of Arousal on Adolescent's Short-Term Memory of Brand Placements in Sports Advergames. In N. Pope, K. Kuhn, & J. Forster (Eds.), Digital Sport for Performance Enhancement and Competitive Evolution: Intelligent Gaming Technologies (pp. 313-319). IGI Global. https://doi.org/10.4018/978-1-60566-406-4.ch019
Chicago
Hernandez, Monica D., and Sindy Chapa. "The Effect of Arousal on Adolescent's Short-Term Memory of Brand Placements in Sports Advergames." In Digital Sport for Performance Enhancement and Competitive Evolution: Intelligent Gaming Technologies, edited by Nigel Pope, Kerri-Ann L. Kuhn, and John J.H. Forster, 313-319. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-406-4.ch019
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