Electronic Commerce and Decision Support Systems: Theories and Applications

Electronic Commerce and Decision Support Systems: Theories and Applications

Kijpokin Kasemsap (Suan Sunandha Rajabhat University, Thailand)
DOI: 10.4018/978-1-5225-3646-8.ch011

Abstract

Electronic Commerce (e-commerce) is an advanced online business tool that allows many companies to launch their websites and helps customers search their specific products shown on the websites. Decision Support Systems (DSSs) are computerized tools designed to facilitate strategic decision making. With the support of data mining and business intelligence methods, DSSs can effectively increase the performance of decision making and can present a sophisticated method of managerial thinking in a timely and effective manner toward gaining competitive advantage. The chapter argues that utilizing e-commerce and DSSs has the potential to enhance business performance and reach strategic goals in modern business.
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Background

E-commerce represents one of the most promising directions for generating competitive advantage at the micro level of the organization and for increasing productivity at the macro level of the economy (Rahman & Raisinghani, 2000). Many companies have recognized the importance of developing an online platform with the objective of having a higher interaction with the client, and influence them in e-commerce, through the buying process (Ibarra, Partida, & Aguilar, 2015).

E-commerce has substantial potential to promote the growth of small and medium-sized enterprises (SMEs) in developed and developing countries (Kurnia, Choudrie, Mahbubur, & Alzougool, 2015). Due to the growth of e-commerce, more organizational resources are being directed into electronic securities, Internet facilities, business plans, and new technologies (Kasemsap, 2016b). E-commerce transforms the world into an information society (Kartiwi & MacGregor, 2008), and assists organizations in reducing the cost of entry and in expanding the market reach for a wide variety of business activities (Lin, Jalleh, & Huang, 2016).

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