MLA
McMahon, Fiona, and Aodheen O’Donnell. "Electronic Customer Relationship Management and SME Marketing Practice: Exploring Potential Synergies." Business Information Systems: Concepts, Methodologies, Tools and Applications, edited by Information Resources Management Association, IGI Global, 2010, pp. 2024-2040. https://doi.org/10.4018/978-1-61520-969-9.ch123
APA
McMahon, F. & O’Donnell, A. (2010). Electronic Customer Relationship Management and SME Marketing Practice: Exploring Potential Synergies. In I. Management Association (Ed.), Business Information Systems: Concepts, Methodologies, Tools and Applications (pp. 2024-2040). IGI Global. https://doi.org/10.4018/978-1-61520-969-9.ch123
Chicago
McMahon, Fiona, and Aodheen O’Donnell. "Electronic Customer Relationship Management and SME Marketing Practice: Exploring Potential Synergies." In Business Information Systems: Concepts, Methodologies, Tools and Applications, edited by Information Resources Management Association, 2024-2040. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-61520-969-9.ch123
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