Emerging the Evolutionary Corporation in a Sustainable World: Toward a Theory Guided Field of Practice

Emerging the Evolutionary Corporation in a Sustainable World: Toward a Theory Guided Field of Practice

Alexander Laszlo (Syntony Quest, USA) and Kathia C. Laszlo (Tecnológico de Monterrey, Mexico)
DOI: 10.4018/978-1-61520-668-1.ch001
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This chapter explores the emerging direction of business strategy as expressed by the theoretical construct of evolutionary advantage. It begins with a backward look at the major forms of business knowledge as they developed over the last century, turning subsequently to consideration of mainstream frameworks for strategic analysis, and offering, as a compelling alternative, the emerging notions of evolutionary development and it’s corollary, evolutionary leaning. Through application of the praxis known as Evolutionary Systems Design, it is shown how an organization may cultivate strategies for sustainable success. Such strategies, based on a redefinition of that which constitutes success, foster dynamics of organizational change that reinforce life affirming, future oriented and opportunity increasing patterns of change over positions of power for both internal and external clients. The implication, therefore, is that this theoretical framework forms the emerging basis for sustainable value creation in the context of twenty-first century organizational dynamics.
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This book is testament to the complexity of business challenges in the 21st century. Societies all around the world are currently experiencing a period of rapid and extensive transformation. The signs of change are pervasive, and the rate of change is itself changing and accelerating, speeding contemporary societies toward a critical threshold of stability (C.f., Diamond, 2005) and engulfing the corporation in a confusing blur of strategic choice. Global flows of information, energy, trade, and technology are swept up in massive economic reforms and political reorientations with the result of creating a disorienting and disrupting vortex of political and economic change on both local and global levels.

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