Emerging Technologies at the Events

Emerging Technologies at the Events

Cihan Cobanoglu, Seden Doğan, Mehtap Yücel Güngör
Copyright: © 2021 |Pages: 16
DOI: 10.4018/978-1-7998-4954-4.ch004
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Abstract

Events are creating huge demand, have a vital role, and contribute to the tourism industry considerably. Whatever the objective or topic of the event, they are popular attraction to achieve diverse outputs. There are different types of events such as mega-events, special events, festivals, conventions, exhibitions, fairs, concerts, sporting events, and trade shows. They all have different purposes, different target audiences, and different planning processes. But the common thing that they need is to finish an event successfully and beneficially for both organizers and attendees. In this respect, they need to benefit from the advantages of technology. Technology use to plan, perform, and finalize an event is important. In this chapter, both academic studies and industrial articles have been reviews to provide information regarding the emerging technologies at the events with real-world examples. It has been seen that most music and sporting events used new technologies to attract and satisfy the attendees.
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Introduction

The event industry has been one of the fastest evolving industries in the world. Even though COVID-19 pandemic impacted the event industry significantly, the trends in countries that controlled the pandemic such as China shows that event industry will recover quickly (Farazad, 2020). Oxford Economics and Events Industry Council pointed out that only the meetings generated 1294 USD spending per attendee in 2018 (Event MB, 2019). Whether an event focuses on sport, luxury, entertainment, or music; event industry around the world is generating billions of revenues and changing the way of operation in the hospitality industry. A conference, a trade show, a concert, a sport event or a festival are samples of this important industry. Different destinations in many countries are realizing that the event industry is vital to attract visitors and they are trying to create new events (Glion, 2020) to gain more from this vibrant industry.

Key Terms in this Chapter

Artificial Intelligence: The simulation of human intelligence processes by machines, especially computer systems.

Facial Recognition: A system is a technology capable of identifying or verifying a person from a digital image or a video frame from a video source.

ChatBot: AI based computer program that simulates human conversations.

Robot: Any automatically operated machine that replaces human effort, though it may not resemble human beings in appearance or perform functions in a humanlike manner.

Drone: An unmanned aircraft.

Hologram: A photographic technique that records the light scattered from an object, and then presents it in a way that appears three-dimensional.

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