Emerging Trends of E-Business

Emerging Trends of E-Business

Pengtao Li (California State University, Stanislaus, USA)
Copyright: © 2011 |Pages: 13
DOI: 10.4018/978-1-60960-587-2.ch803
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E-business has grown dramatically in the last ten years. Its only constant is change. Awareness of these changes can help both business and customers better utilize and take advantage of e-business. This chapter presents the emerging trends of e-business in various areas, including Web services, Web 2.0, Mobile Commerce (M-Commerce), and corresponding ethical and social issues.
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E-business has grown dramatically during the last ten years. The Internet has provided companies with access to new markets and customers. And customers have found e-business an effective way of researching and purchasing products/services. Things have constantly changed since e-business emerged and will keep changing in the future. The benefit of e-business cannot be gained if companies do not understand or adapt properly to these changes. In this chapter, we will not focus on those full-fledged e-business technologies or applications, but on emerging trends of e-business in recent years. These could be the super stars in the near future, or, if not properly handled, the fatal disasters for some companies. Topics include: Web services, Web 2.0, Mobile Commerce, and emerging ethical and social issues.

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