Emerging Trends of E-Business

Introduction

E-business has grown dramatically during the last ten years. The Internet has provided companies with access to new markets and customers. And customers have found e-business an effective way of researching and purchasing products/services. Things have constantly changed since e-business emerged and will keep changing in the future. The benefit of e-business cannot be gained if companies do not understand or adapt properly to these changes. In this chapter, we will not focus on those full-fledged e-business technologies or applications, but on emerging trends of e-business in recent years. These could be the super stars in the near future, or, if not properly handled, the fatal disasters for some companies. Topics include: Web services, Web 2.0, Mobile Commerce, and emerging ethical and social issues.