MLA
Lee, Su-Fang, et al. "An Empirical Examination of Customer Perceptions of Mobile Advertising." Mobile Computing: Concepts, Methodologies, Tools, and Applications, edited by David Taniar, IGI Global, 2009, pp. 1823-1839. https://doi.org/10.4018/978-1-60566-054-7.ch147
APA
Lee, S., Tsai, Y., & Jih, W. K. (2009). An Empirical Examination of Customer Perceptions of Mobile Advertising. In D. Taniar (Ed.), Mobile Computing: Concepts, Methodologies, Tools, and Applications (pp. 1823-1839). IGI Global. https://doi.org/10.4018/978-1-60566-054-7.ch147
Chicago
Lee, Su-Fang, Yuan-Cheng Tsai, and Wen-Jang (Kenny) Jih. "An Empirical Examination of Customer Perceptions of Mobile Advertising." In Mobile Computing: Concepts, Methodologies, Tools, and Applications, edited by David Taniar, 1823-1839. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-054-7.ch147
Export Reference
