Empirical Study of Single Platform E-Payment in South East Asia

Empirical Study of Single Platform E-Payment in South East Asia

P. C. Lai (University of Malaya, Malaysia), Evelyn B. H. Toh (Sunway University, Malaysia) and Abdullah Abbas Alkhrabsheh (Albalqa Applied University, Jordan)
Copyright: © 2020 |Pages: 27
DOI: 10.4018/978-1-5225-9697-4.ch015

Abstract

Freedom, choice, and simplicity brought about by the e-commerce and technologies are creating the next internet and mobile wave. The single platform e-payment interactions have emerged in the consumer-centric world. The combination of evolving business drivers, globalization, downsizing, changing customer demands, and the evolution of enabling technology is constructing the customer-centric e-payment solutions. In this chapter, the authors discuss and analyze the e-commerce payment systems with the focus on single platform e-payment. This chapter presents an empirical study of e-payment systems and the implications of the findings on e-payment systems in Southeast Asia. Marketing and management personnel of the e-payment organizations will be able to utilize the study information for developing products and services that encourage the usage of single platform e-payment.
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Theoretical Model

Technology Acceptance Model (TAM) was introduced by Fred Davis in 1986. It is specifically tailored for modeling users’ acceptance of information systems or technologies or new product acceptance. The goal of Davis (1989) TAM is to explain the general determinants of technology acceptance that lead to explaining users' behavior across a broad range of end-user computing technologies and user populations. In this study will base on Technology Acceptance Model that was formed by Venkatesh and Davis (1996) after the main finding of both perceived usefulness and perceived ease of use were found to have a direct influence on behavior intention, thus eliminating the need for the attitude construct. The two significant beliefs exist in the TAM are the perceived usefulness and perceived ease of use. TAM also postulates that perceived ease of use stimuli perceived usefulness because the easier to use a single platform E-payment system, the more useful users perceive the single platform E-payment system to be. There are empirical studies of the TAM include this correlation and the finding share a significant relationship between these two factors (Moon and Kim, 2001; Van der Heijden, 2003; Shih, 2004).

Key Terms in this Chapter

Single Platform E-Payment: A single platform solution technology combining card, internet, and mobile technology for what the users’ needs and wants.

Mobile Payment: Mobile payment also referred to as mobile commerce, mobile wallet, mobile money and mobile banking are generally referred to payment services operated under financial regulations of each country and performed via a mobile device.

Card Payment: Card Payment is a plastic card (e.g., credit card or debit card or pre-paid card or electronic-wallet) in order to pay for products and services, but also the one that takes the money directly from our bank account.

Electronic Payment (E-Payment): Electronic payment systems in this chapter will focus on the retail payment systems involving card, internet, and mobile.

Internet Payment: Internet payment system facilitates the acceptance of electronic payment for online transactions that is also known as electronic funds transfer or electronic commerce (e-commerce) through the world wide web.

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