Employee Engagement Strategy: Building an Engaged Workforce during COVID 19 with Special Reference to Manufacturing Sector in India

Employee Engagement Strategy: Building an Engaged Workforce during COVID 19 with Special Reference to Manufacturing Sector in India

Swati Chawla (Amity University, Noida, India), Puja Sareen (Amity University, Noida, India), and Sangeeta Gupta (Management Education and Research Institute, India)
DOI: 10.4018/978-1-6684-5274-5.ch009
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Abstract

Considering the pandemic situation caused by COVID-19, the majority of Manufacturing companies in India have declared work from home until 2021. The pandemic has disrupted both the private and professional lives of people working in the Manufacturing sector, which has impacted the employee's attitude toward work. Therefore, the study is conducted to extract all the employee engagement factors that can actually improve the employee's performance during pandemic. Factor analysis has been applied on a sample of 200 respondents, and the factors significantly influencing the engagement of employees are organization's commitment, job safety and security, employee satisfaction, opinions and stability, and set goals and objectives.
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Introduction

The Covid-19 epidemic in China poses a global hazard to health (Li et al., 2020). This sudden change to a work-from-home model has created uncertainty and unease among employees all around the world because of the pandemic crisis (Xiao et al., 2021).

Many businesses in India and throughout the world have been negatively affected by the ongoing COVID-19. Several countries, notably India, have declared a nationwide lockdown in response to the COVID-19 outbreak. Due to the escalating conflict, countries were forced to close their ports, airports, and internal transportation. As a result, the supply chain, production, and logistics sectors were severely impacted by the closure of facilities. This had a profound effect on the world's manufacturing industries. Chinese coronavirus is regarded as the world's most important industrial hub. A wide range of raw materials, intermediaries, components, and spare parts are all produced here, making it one of the world's major producers of these items. Many businesses were immediately halted because of the COVID 19 outbreak in China. This created supply chain interruptions and delayed deliveries due to logistical challenges. As a result, lockdowns around the country disrupted personal, business, and civil lives. Due to global supply constraints, the Indian industrial industry was also affected. Like in India, China imports a variety of products including raw materials and other manufacturing goods used by consumers. India, like many other countries, was having difficulty meeting customer demands, managing supply and labour shortages, and meeting manufacturing schedules. To prevent the spread of new coronavirus, India was also witnessed imposing its longest national lockdown. Several industries were shut down and migrant workers were left stranded because of this, significantly delaying production processes. Migrant workers had to struggle with financial hardships, food shortages, and other threats to their well-being. Kumar & Choudhury, 2021).

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