Enhancing Coopetition Among Small Tourism Destinations by Creativity

Enhancing Coopetition Among Small Tourism Destinations by Creativity

Francesco Redi (Fondacioni Europa, Albania)
Copyright: © 2017 |Pages: 22
DOI: 10.4018/978-1-5225-2016-0.ch011
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Abstract

This chapter addresses on coopetition among tourism destinations with a focus on small ones and investigates on existing experiences, elaborating on the benefits of combinations with creative strategies and actions. Small destinations can achieve competitive advantages and access to strategic resources by adopting a cooperative behavior that, as observed, has no borders both geographical and of contents. Creativity can enhance coopetitive strategies and, consequently, gives positive impacts and advantages to tourism destinations. This area of research can be enriched with more contributes to assess costs and benefits in order to allow an evaluation of results and the designing of effective strategies. When adopting a coopetition strategy among destinations, the author foresees positive impacts and the achievement of economies and synergies that allow the increasing of the competitive advantage.
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Background

A large literature is present regarding coopetition in the field of co-located tourist firms; following, the author will discuss its distinct aspects and will then elaborate on coopetition among destinations and on the concept of creativity adopted for the objectives of this chapter.

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