Enhancing Customer Experience by Semi-Immersive Virtual Reality in Real Estate Business

Abstract

Virtual reality has laid the cornerstone for various fields that remained unexplored till date due to various restraints. VR has not only enhanced the efficacy levels but also served as the basis for effectiveness. There have been studies depicting the various types of VR, but this area of semi- immersive VR still remains unexplored. Pathways sweeping the global waves of growth and development opening doors to significant opportunities in the field of technology have raised expectations from the real estate business as well. With the remarkable contribution of virtual reality in all spheres of business, it has played a crucial role in enhancing customer expectations, and also acquainting them with an enriching experience in an interactive way. This study helps in bridging the gap by taking the benefits of both fully immersive and non-immersive VR that could be promptly utilized to achieve customer satisfaction in enhancing customer experience as well as the user experience. The study highlights the role of various technologies in the field of semi-immersive virtual reality in a more comprehensive manner. By analysing the various aspects of virtual reality, the study envisages the impact of semi-immersive virtual reality in magnifying the marketing prospects in real estate business and influencing the purchase decisions of customers.