Enterprise Alignment and the Challenge for Organization Development

Enterprise Alignment and the Challenge for Organization Development

Brian H. Cameron (The Pennsylvania State University, USA) and Shaun Knight (The Pennsylvania State University, USA)
Copyright: © 2010 |Pages: 9
DOI: 10.4018/978-1-60566-770-6.ch089
OnDemand PDF Download:
No Current Special Offers


In today’s global, hyper-competitive business environment, enterprise alignment is a top concern with senior management. With mergers, global joint ventures, outsourcing/ off-shoring, and increased global competition, organizations are struggling with a host of enterprise alignment issues, particularly around information technology (IT) strategy alignment. Well-aligned systems and processes can provide an organization with a powerful source of competitive advantage. According to Gartner Group, the number one concern of business and IT professions world-wide is the alignment of IT and business strategies. Unfortunately, according to Whittle and Myrick (2005), less than 10% of the Global 2000 have well integrated systems that are aligned with the strategy of the business. In addition, according to Worren, Ruddle, and Moore (1999), organization development (OD) efforts are also often misaligned with the strategy of the business. These strategic misalignments are becoming an increasing concern to senior management and are areas of opportunity for OD and IT organizations.

Complete Chapter List

Search this Book: