Enterprise 2.0 and 3.0 in Education: Engineering and Business Students’ View

Enterprise 2.0 and 3.0 in Education: Engineering and Business Students’ View

Jelena Zašcerinska (University of Latvia, Latvia), Andreas Ahrens (University of Applied Sciences: Technology, Business and Design, Germany) and Olaf Bassus (University of Applied Sciences: Technology, Business and Design, Germany)
DOI: 10.4018/978-1-61350-168-9.ch025

Abstract

The aim of the following chapter is to analyze students’ view on Enterprise 2.0 and 3.0 of Web technologies in engineering and business education. The meaning of the key concepts of Enterprise 2.0and 3.0 and needs analysis is studied. Moreover, the study demonstrates how the key concepts are related to the idea of education. Finally, the study presents how the steps of the process are related: Enterprise 2.0 and 3.0 ? Enterprise 2.0 and 3.0 in engineering and business education ? empirical study. The following hypothesis for further studies is put forth: in order to develop the students’ view on Enterprise 2.0 and 3.0 in education, it is necessary to promote students’ use of Enterprise 2.0 and 3.0 for individual, organizational, and professional purposes, as well as to create a favourable learning environment which supports learners’ needs and provides successful use of Enterprise 2.0 and 3.0 in a multicultural environment.
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Introduction

The primary target for software (Vossen, 2009, p. 38) is enterprise. Enterprises benefit from the World Wide Web (Web) where the increased data exchange within the system is no longer a limiting parameter with the current developments in the infrastructure. All dimensions of the Web depicted in Figure 1, namely, the infrastructure dimension, the functionality dimension, the data dimension, and the social (or socialization) dimension are on their path into the enterprise (Vossen, 2009, p. 33, 38).

Figure 1.

Four dimensions of Web 2.0

978-1-61350-168-9.ch025.f01

A broad usage of Web techniques and tools within an enterprise, paired with an increased exploitation of services offered over the Web and with leaving more room for the individual and its preferences, has led to the term “Enterprise 2.0.” In other words, enterprises as well as software vendors are exploiting it by integrating Web 2.0 features into their software, processes, and work environments (Vossen, 2009, p. 38). Typical Enterprise 2.0 of Web 2.0 techniques and technologies include corporate blogs, wikis, feeds and podcasts (Vossen, 2009, p. 38) and have found widespread acceptance in the community whereas Enterprise 3.0 is oriented to focus on online networks.

Aim of the following chapter is to analyze student engineers’ and student entrepreneurs’ view on Enterprise 2.0 and 3.0 technologies in engineering and business education on the pedagogical discourse. The meaning of the key concepts of Enterprise 2.0 and 3.0 and needs analysis is studied. Moreover, the study demonstrates how the key concepts are related to the idea of education and shows a potential model for development, indicating how the steps of the process are related following a logical chain: determining enterprise → revealing Enterprise 2.0 and 3.0 in education → carrying out the empirical study within a multicultural environment.

Key Terms in this Chapter

Explorative Research: aimed at developing hypotheses, which can be tested for generality in following studies.

Enterprise: an individual complex capability to identify, generate and realize new socially valuable opportunities in the personal, professional, cultural, economic and other contexts of the social life.

Professional Purposes: communication with specialists or experts aimed at professional development.

Organizational Purposes: communication between the colleagues is determined, for example, distribution of information, announcement, experience, opinion, report, or evaluation between the participants of the organisation / company / agency.

Individual Purposes: communication with the family and friends, for example, chatting, phoning and sending e-mails to the family and friends.

Enterprise 3.0: an ideal organization for the 21st century to form new business function of collaboration with the focus on information sharing within the enterprise and the eco-system partners.

Partnership between Student and Educator: for a student to be equal to an educator as a human being of equal quality.

Enterprise 2.0 of Web 2.0 Techniques and Technologies: corporate blogs, wikis, feeds and podcasts.

Sustainable Computer User: a person who is able to develop the system of external and internal perspectives, and in turn this developing the system of external and internal perspectives becomes a main condition for the sustainable computer user to develop.

Entrepreneurship: an individual ability to turn ideas into action includes creativity, innovation and risk taking, as well as the ability to plan and manage projects in order to achieve objectives.

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