The Enterprise 2.0 Organization

The Enterprise 2.0 Organization

Nadira Ali (University of Richmond, USA)
Copyright: © 2009 |Pages: 13
DOI: 10.4018/978-1-60566-122-3.ch004
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Abstract

The implementation of Web 2.0 technologies in organizations ushers in a new era of collaboration and communication for enterprises. Enterprise 2.0 is the term that has emerged to describe the organization’s embrace of Web 2.0 technologies. This chapter examines the current trends and impact of Web 2.0 on organizations, managers, the workforce, and information exchange within and across companies. This phenomenon is expected to bring another wave of change to organizations that some believe could be on the magnitude of that experienced during the Internet revolution. These technological advancements do not come without challenges. Security, privacy, ethics, and legal considerations all play a major role in how these technologies develop over time. The time has come, however, for companies to begin to determine strategies for utilizing these technologies in order to remain competitive in the global business arena.
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Evolution From Enterprise 1.0 To 2.0

The primary difference between Enterprise 1.0 and Enterprise 2.0 is the type of communication. The first phase of the Internet was stated facts. Users would go to Web sites and gather information that was provided to them by a third-party source that was given the authority to release the information. In Web 2.0, all users are the authoritative source, which allows more viewpoints to be heard. It is a union of consumer and enterprise applications and a forum where “everybody is somebody” (MacKinnon, 2005).

Enterprise 2.0 harnesses the true potential of the Internet. Users can simultaneously communicate and collaborate with other users. Web 2.0 technologies shape the way users interact with information and the way work is accomplished. The shift is toward the user of the information who now has access to other users around the world through collaborative participation. The user experience is richer as data can be shared across the Web using a variety of tools. Sharing becomes the norm and collective intelligence is highly valued.

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