Entrepreneur Woman and the Information and Communication Technologies for Business Management Improvement

Entrepreneur Woman and the Information and Communication Technologies for Business Management Improvement

Martha Ríos-Manríquez (Universidad de Guanajuato, Mexico)
DOI: 10.4018/978-1-5225-6307-5.ch005

Abstract

In the women entrepreneur management environment, information and communication technologies (ICTs) are internal and external efficiency tools. Therefore, this chapter determines if the dimensions of the variable “incorporation of ICT in: Basic ICT stage, ICT development stage, ICT maturity stage,” improve the management of the entrepreneur women in micro, small and medium enterprises (MSMEs) located in Guanajuato, Mexico. This is done using a quantitative approach, with a descriptive, correlational and regression analysis of a sample of 133 enterprising women. The results show that the stages of incorporation of ICT, along with the size of the MSME, influence their management. This chapter aims to raise awareness among governments (state and federal) about the situations of these MSMEs to promote the change in public policies and establishing training programs to empower entrepreneur women with tools such as ICT, giving them the opportunity to strengthen their decisions, conduct e-business and increase the creation of jobs.
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Background

This section presents a literature overview, addressing the importance of MSME, entrepreneurship and the role of women in business; the use of Information and Communication Technologies as a support tool in the management of the entrepreneur women; and the entrepreneur woman management of business in Mexico.

Key Terms in this Chapter

Business Management: The activity carried out by entrepreneurs, directors, managers, aimed at improving the competitiveness of the organization through innovation strategies in each of the areas of the company, with a responsible and sustainable approach.

Multiple Regression Analysis: A statistical research methodology that allows identifying which of the independent or predictor variables explain the dependent variable, obtaining more causal models or multiple linear regression equations.

Information and Communication Technologies: Electronic tools at the service of people and companies to facilitate the realization of their activities. Example of this tools are the smartphones, computers, laptops, tablets, internet, communication tools as whatsaap, cloud computing, Dropbox, use of email, intranet, wireless network, interactive web, software in the different areas of the company, customer management systems, electronic invoicing, electronic banking, e-Business.

Correlational Analysis: A statistical methodology that determines the behavior between the dependent and independent variables, allowing to establish how much the variation of one affects the other and if there is a positive or negative relationship between the variables of the reference model.

E-Commerce: A technological tool used by companies to do business via the Internet, buying, distributing, selling products and offering services electronically. Also known as the new way of doing business, online.

Technological Preparation in the Company: Is a measurement to assess the ability of the company to adopt, use and benefit from new technologies in the organization as in the external environment of the company, for example with its business partners, government institutions, etc.

Unstandardized Coefficients in a Regression Model: Is a statistical analysis that allows to identify the coefficients (ß k ) that determine the regression equation of the model.

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