Entrepreneurial Opportunities On the Internet

Entrepreneurial Opportunities On the Internet

Di Waddel (Deakin University, Australia), Mohini Singh (RMIT University, Australia) and Ambareen Musa (General Electric, UK)
DOI: 10.4018/978-1-59140-920-5.ch010
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Abstract

This chapter highlights and discusses entrepreneurial opportunities on the Internet. It provides a brief introduction to entrepreneurship, examines the characteristics of entrepreneurs, and talks about cyber entrepreneurs. It includes a case study which demonstrates the opportunities and challenges of cyber entrepreneurship. The case study illustrates the ease of setting up a business on the Internet by the younger generation with little capital and resource requirement. It highlights the fact that an intensive marketing campaign, perseverance, and some technical knowledge are important traits of cyber entrepreneurs. The other issues apparent from the case study are an opportunistic mindset, innovation, and the ability to create value where there was none before.

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