Entrepreneurship as a Survival-Seeking Strategy for Indigenous Communities: The Case of Indigenous Ecotourism SMEs in Mexico

Entrepreneurship as a Survival-Seeking Strategy for Indigenous Communities: The Case of Indigenous Ecotourism SMEs in Mexico

Virginia Barba-Sánchez (University of Castilla-La Mancha, Spain) and Ericka Molina-Ramírez (National Polytechnic Institute, Mexico)
Copyright: © 2015 |Pages: 23
DOI: 10.4018/978-1-4666-8468-3.ch034
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Abstract

The aim of this chapter is to offer an alternative to the emigration and marginalization currently experienced by indigenous Latin American communities by creating ecotourism ventures in their home territories. By fostering profitable and environmentally sustainable economic activities enabling them to remain in their settlements, it is possible to alleviate the problem of socio-economic marginalization which they currently face whilst helping conserve the environment and their ancient culture. Qualitative research has therefore been conducted by means of a multiple case study. This is an introductory work and the authors' preliminary findings highlight the importance not only of social networks in the creation of indigenous SMEs but also of the culture, values, uses and customs of such communities in the identification of the profile of the indigenous entrepreneur.
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Main Entrepreneurship Study Approaches

Kantis, Ishida and Komori (2002) classify the different lines of research which focus on solving the problem of ensuring that venture start-up is successful into three different approaches: those which focus on the entrepreneur’s personality traits, those which focus on the venture creation process and those which combine social, cultural and economic factors.

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