Stakeholder Group | Description | Examples | Importance |
Publishers | These organizations own the intellectual property of the video games which eSports leagues, clubs and players compete in | • Riot Games Inc. • Valve Corporation • Activision Blizzard • EA Sports | Very High |
Developers | These organizations are the creators of the games on which play occurs | • NetherRealm • EA Sports | Very High |
Event Operators | Organizations or groups who organize and host eSports events | • ESL • FACEIT • Dreamhack | Medium to High |
Leagues | The competitive set of events or tournaments, where teams compete for an overall title (championship) | • eSports Championship Series (ECS) • ESL’s Pro League • The American Collegiate eSports League (ACEL) • The National Association of Collegiate eSports (NACE) • NBA 2K | High |
Teams/Clubs | Sets of players who compete as a group, as an identified team, in an eSports league | • Fnatic • Astralis • Complexity Gaming • College Teams (e.g., Harrisburg University) | Medium |
One-off Competitions | Major competitive tournaments that are not affiliated with a league | • The International • Apex • League of Legends India Champions Cup | Medium |
Streaming Platforms | Organizations who offer, manage and develop platforms for online media and streaming by fans | • Twitch • YouTube Gaming • Twitter | Very High |
Broadcasters | Traditional cable broadcasters who also offer streaming and other media services and outlets | • ESPN • Turner Sports | High |
Sponsors | Brands who invest resources into eSports in return for marketing rights to achieve their own objectives | • Intel • Red Bull • Samsun • Coca-Cola • Audi | Medium |
Players | The athletes/participants who compete as individuals or members of teams in leagues or competitions | • Fatal1ty • NaDeSHoT • Ninja | High |
Gambling Organizations | Firms who offer fans and gamblers the opportunity to bet on eSports competitions | • Unikrn • Bet365 • SkyBet | Low |
Federations and Associations | The governing bodies, typically not-for-profit organizations, who are responsible for the stewardship of eSports, its rules and its development | • International eSports Federation | Medium to High |
Equipment and Apparel Manufacturers | The organizations who produce the equipment that players use to compete, the clothes they wear and the gaming accessories they use in competition and/or training | • Turtle Beach | Medium |
Ticket Sellers and Resellers | Organizations who sell tickets to eSports events in the primary market (i.e., direct from event itself) or secondary market (i.e., resale of tickets) | • eSports Tickets • StubHub • Vivid Seats • Specialized Ticket Brokers | Medium |
Traditional Sport Clubs | Groups of players competing as a team in a non-eSports league, but who (as a club) have invested in the ownership or management of an eSports club | • FC Schalke 04 • West Ham United F.C. • The NBA Clubs in NBA 2K | Medium |
Celebrities | Well-known figures from outside of eSports but who have invested in eSports through club or league ownership | • Stan Kroenke • Michael Jordan | Low |
Fans | Followers of eSports leagues, clubs and/or players. They are often also amateur players themselves. | | Very High |