Ethical Consumerism in Kingdom of Bahrain

Ethical Consumerism in Kingdom of Bahrain

Asma Ayari (University of Bahrain, Bahrain)
DOI: 10.4018/978-1-7998-0272-3.ch001
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Today, with the growing number of consumers caring about where products come from, companies need to be at the forefront of this upward trend if they want to maintain their profit. In this chapter the authors presented an overview of ethical consumerism in the kingdom of Bahrain. They also highlighted how societal and cultural shifts have influenced Bahraini consumerism over time. The chapter begins by discussing the debatable origins of ethical consumerism since longtime. Throughout the chapter, there is an emphasis on the importance of the ethical consumerism to achieve sustainability target, with particular attention to how ethical consumerism gives a competitive advantage to the organization. The chapter shows also how organizational transparency is a strategic key to build trust and influence costumers' behavior. The chapter also argues that government support is important to influence ethical consumerism by creating laws and policies.
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Ethical Consumerism

Consumerism has focused traditionally, on customer rights, product quality and safety, rather than ethical issues. The rise of the ethical consumer was an important phenomenon of the 1990s, motivated by problems such as child labor and genetically modified products (Sebastiani, Montagnini & Dalli, 2013). Environmentalism, on the other hand, has helped to raise public awareness of ethical issues that had not been addressed before. Ethical and responsible consumerism became a mode of consumption that takes into account the criteria of sustainable development.

By analogy with sustainable development, we find various terminologies such as sustainable consumption, responsible consumerism, ethical consumption, green consumption and Fair Trade movement (Lang & Gabriel 2005; Willis & Schor 2012).

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