MLA
Sylvia, J. J. "The Ethical Implications of A/B and Multivariate E-Commerce Optimization Testing." Ethical Issues in E-Business: Models and Frameworks, edited by Daniel E. Palmer, IGI Global, 2010, pp. 91-104. http://doi:10.4018/978-1-61520-615-5.ch007
APA
Sylvia, J. J. (2010). The Ethical Implications of A/B and Multivariate E-Commerce Optimization Testing. In Palmer, D. E. (Eds.), Ethical Issues in E-Business: Models and Frameworks (pp. 91-104). IGI Global. http://doi:10.4018/978-1-61520-615-5.ch007
Chicago
Sylvia, J. J. "The Ethical Implications of A/B and Multivariate E-Commerce Optimization Testing." In Ethical Issues in E-Business: Models and Frameworks. edited by Daniel E. Palmer, 91-104. Hershey, PA: IGI Global, 2010. http://doi:10.4018/978-1-61520-615-5.ch007
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