MLA
Hsu, Pi-Fang, et al. "Evaluating Mobile Application Development Firms: Comparing Views of Advertisers and Advertising Agencies." Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2015, pp. 1656-1669. https://doi.org/10.4018/978-1-4666-7357-1.ch081
APA
Hsu, P., Lu, T., & Tsai, C. (2015). Evaluating Mobile Application Development Firms: Comparing Views of Advertisers and Advertising Agencies. In I. Management Association (Ed.), Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (pp. 1656-1669). IGI Global. https://doi.org/10.4018/978-1-4666-7357-1.ch081
Chicago
Hsu, Pi-Fang, Tien-Chun Lu, and Chia-Wen Tsai. "Evaluating Mobile Application Development Firms: Comparing Views of Advertisers and Advertising Agencies." In Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1656-1669. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-7357-1.ch081
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