MLA
Sen Negi, Ankita, and Payel Das. "Evaluation of Celebrity Endorsements on Consumer Perception and Brand Equity in Indian Market." Holistic Approaches to Brand Culture and Communication Across Industries, edited by Sabyasachi Dasgupta, et al., IGI Global, 2018, pp. 36-52. https://doi.org/10.4018/978-1-5225-3150-0.ch003
APA
Sen Negi, A. & Das, P. (2018). Evaluation of Celebrity Endorsements on Consumer Perception and Brand Equity in Indian Market. In S. Dasgupta, S. Biswal, & M. Ramesh (Eds.), Holistic Approaches to Brand Culture and Communication Across Industries (pp. 36-52). IGI Global. https://doi.org/10.4018/978-1-5225-3150-0.ch003
Chicago
Sen Negi, Ankita, and Payel Das. "Evaluation of Celebrity Endorsements on Consumer Perception and Brand Equity in Indian Market." In Holistic Approaches to Brand Culture and Communication Across Industries, edited by Sabyasachi Dasgupta, Santosh Kumar Biswal, and M. Anil Ramesh, 36-52. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-3150-0.ch003
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