MLA
Kulviwat, Songpol, et al. "An Exploratory Study of Consumer Adoption of Online Shopping: Mediating Effect of Online Purchase Intention." Electronic Business: Concepts, Methodologies, Tools, and Applications, edited by In Lee, IGI Global, 2009, pp. 1456-1471. https://doi.org/10.4018/978-1-60566-056-1.ch090
APA
Kulviwat, S., Thakur, R., & Guo, C. (2009). An Exploratory Study of Consumer Adoption of Online Shopping: Mediating Effect of Online Purchase Intention. In I. Lee (Ed.), Electronic Business: Concepts, Methodologies, Tools, and Applications (pp. 1456-1471). IGI Global. https://doi.org/10.4018/978-1-60566-056-1.ch090
Chicago
Kulviwat, Songpol, Ramendra Thakur, and Chiquan Guo. "An Exploratory Study of Consumer Adoption of Online Shopping: Mediating Effect of Online Purchase Intention." In Electronic Business: Concepts, Methodologies, Tools, and Applications, edited by In Lee, 1456-1471. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-056-1.ch090
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