MLA
Pura, Minna. "Exploring Mobile Service Business Opportunities from a Customer-Centric Perspective." Global Mobile Commerce: Strategies, Implementation and Case Studies. IGI Global, 2008. 111-133. Web. 21 Apr. 2018. doi:10.4018/978-1-59904-558-0.ch007
APA
Pura, M. (2008). Exploring Mobile Service Business Opportunities from a Customer-Centric Perspective. In W. Huang, Y. Wang, & J. Day (Eds.), Global Mobile Commerce: Strategies, Implementation and Case Studies (pp. 111-133). Hershey, PA: IGI Global. doi:10.4018/978-1-59904-558-0.ch007
Chicago
Pura, Minna. "Exploring Mobile Service Business Opportunities from a Customer-Centric Perspective." In Global Mobile Commerce: Strategies, Implementation and Case Studies, ed. Wayne Huang, Yingluo Wang and John Day, 111-133 (2008), accessed April 21, 2018. doi:10.4018/978-1-59904-558-0.ch007
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