MLA
Pura, Minna. "Exploring Mobile Service Business Opportunities from a Customer-Centric Perspective." Global Mobile Commerce: Strategies, Implementation and Case Studies, edited by Wayne Huang, et al., IGI Global, 2008, pp. 111-133. https://doi.org/10.4018/978-1-59904-558-0.ch007
APA
Pura, M. (2008). Exploring Mobile Service Business Opportunities from a Customer-Centric Perspective. In W. Huang, Y. Wang, & J. Day (Eds.), Global Mobile Commerce: Strategies, Implementation and Case Studies (pp. 111-133). IGI Global. https://doi.org/10.4018/978-1-59904-558-0.ch007
Chicago
Pura, Minna. "Exploring Mobile Service Business Opportunities from a Customer-Centric Perspective." In Global Mobile Commerce: Strategies, Implementation and Case Studies, edited by Wayne Huang, Yingluo Wang, and John Day, 111-133. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-558-0.ch007
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