Exploring the Evolution and Theoretical Perspectives of Green Innovation: A Narrative Literature Review

Abstract

Green Innovation (GI) has become essential for balancing economic growth with environmental sustainability. This study conducts a narrative review to examine the evolution of GI and its theoretical foundations. It explores key definitions, motivations, and strategic implications, highlighting three dominant perspectives: Institutional Theory, Stakeholder Theory, and the Natural Resource-Based View (NRBV). The findings underscore GI's role in enhancing both environmental performance and competitive advantage. While offering valuable insights, this study acknowledges the limitations of narrative reviews and calls for systematic approaches in future research.