Exploring the Rise of Wellness Tourism: Trends, Benefits, and Market Potential

Abstract

Wellness tourism is rising due to more people's desire for physical, psychological, and spiritual enhancement. The main trends are individual programs for health and beauty, recycling, and leaving phones and laptops at home during the vacation. Due to the increase in demand for travel that incorporates health consciousness, sustainability, culture, and health maintenance, this industry focuses on the above. Improved physical and mental condition, cultural participation, and respect for the environment are all benefits of wellness tourism, which also benefits a region's economy. The potential for investment in wellness infrastructure and services and linkage to other tourism sectors. People's experiences worldwide are likely to experience an enhancement in their health and fitness levels because of the realization that wellness tourism is expected to act as a dominant force in the travel sector. This study, therefore, establishes this paper's approach to present the main facets of wellness tourism and possible areas for growth with secondary research sources.